The challenge was to translate the fragrances’ unique personalities into an engaging ice cream concept that felt fun, youthful, and instantly shareable. Each ice cream flavor was creatively inspired by the scent profile of its corresponding Lux body wash, transforming familiar fragrance notes into imaginative dessert experiences.

Drawing from pop culture aesthetics, we created a visual language filled with bold colors, playful illustrations, glossy textures, and energetic graphic elements. The sticker designs were crafted to feel collectible and expressive, while the packaging embraced a bright, cheerful, and contemporary look that captured the refreshing essence of the products.

The result was a cohesive brand experience that blurred the lines between beauty and food, bringing Lux’s new fragrance collection to life in an unexpected and memorable way. Through vibrant storytelling and eye-catching design, the collaboration celebrated self-care, indulgence, and creativity in a format that felt both fresh and fun.